Think back and remember what were your favourite Christmas adverts as a child. Why do they stand out? How did they make you feel? Christmas adverts are so memorable because they did something to our tiny little commercial kids’ brain. They meant Santa. Toys. Food. Presents. All the good stuff. And the fact that they appeared once a year, often for many years in a row, helped cement them in our heads. Things are a bit different nowadays. We have so many brands using strong, in